The Fours Restaurant and Sports Bar

  • Rebranding Case Study : Rebranding a Boston landmark was a challenge, we admit, but a challenge we were game for. First opened in 1976, The Fours Restaurant and Sports Bar needed a fresh look and feel without compromising its identity. Taking influence from the vintage sports memorabilia lining the walls, we successfully blended elements of old and new to create a brand that speaks to sports fans of any generation. Our updated, modern aesthetic was applied to their new, responsive website, complete with immersive photography and parallax scrolling, to create an engaging user experience. We brought the brand to life inside all three restaurant locations as well, applying it to menus, signage, placemats, napkins, merchandise and more. Finally, we established a social presence for The Fours and continued to grow their following on Facebook, Twitter and Instagram. By crafting engaging content, we’re able to increase awareness, relive historic sports moments, and invite followers to catch the next big game with some of the most passionate people we know – Boston sports fans.
  • The Four's website : thefours.com